VISUAL MERCHANDISING

Visual merchandising is the physical arrangement of product displayed in a way that attracts customers and stimulates sales. Combined with good lighting, strong signage, and professional fixtures, visual merchandising defines product categories and generates excitement.

Ms. Knight has established corporate presentation standards, and conceptualized and/or implemented visual merchandising strategy for retail stores and wholesale showrooms. Clients included The Pfaltzgraff Company, Villeroy & Boch, and W-C Designs, as well as smaller independent clients.

Elizabeth has presented visual merchandising seminars at stores, conferences, and trade shows. Ms. Knight developed and produced domestic and international packaging and promotion collaterals for home-furnishings products.

"I attended your course ...I'm happy to report that rearranging steeping pots and cups produced a 300% increase in sales! Textiles, properly displayed, produced a similar increase. I used the grouping methods you discussed in Las Vegas, which really made the items stand out."

Consulting by the hour:

CONSULTING

If you’re in the business of promoting yourself as a tea consultant or educator, Elizabeth now offers one-on-one private consultations over the phone or in-person. Consultations begin at $175 per hour, minimum one hour. Pls. email Elizabeth to schedule a conference.

"Elizabeth, my phone conference with you proved to be time and money wisely spent.  I'm moving forward in my tea consulting armed with a list of twenty-seven helpful insights, tips, and techniques tailored for my business. Our exchange not only was a meeting of the minds, but also of the hearts.  Thank you for encouraging me and candidly sharing from your ten years of expertise in connecting friends with tea. A special thank you also for holding to high standards."

— Anne Evans, certified tea consultant ®

Consulting by the hour: